Masterclass Certificate in Behavior Change Communication Planning

Saturday, 21 February 2026 03:09:23

International applicants and their qualifications are accepted

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Overview

Overview

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Behavior Change Communication Planning is a Masterclass designed for health professionals, educators, and social workers.


This certificate program teaches you effective communication strategies to influence health behaviors. You’ll learn to design and implement impactful campaigns.


Master social marketing and theory of planned behavior techniques. Develop compelling messages and tailor them to specific audiences. Behavior Change Communication is crucial for promoting positive changes.


Gain practical skills applicable to diverse settings. Elevate your impact and achieve tangible results. Explore our program and transform your communication approach today!

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Behavior Change Communication planning is mastered in this intensive online course. Gain practical skills in designing and implementing effective health communication strategies. Learn evidence-based frameworks, including social marketing and community engagement, for impactful campaigns. This Masterclass Certificate boosts your career prospects in public health, social work, and nonprofit sectors, equipping you with data analysis and program evaluation expertise. Develop compelling narratives and tailored messages to influence behaviors. Unlock your potential to create real-world change through powerful communication.

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Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Behavior Change Communication (BCC) Principles and Theories
• Planning & Designing BCC Interventions: A Step-by-Step Guide
• Audience Segmentation & Tailoring Messages for Impact
• Developing Compelling BCC Messages & Materials (including multimedia)
• Utilizing Communication Channels for Maximum Reach (Social Marketing)
• Monitoring, Evaluation, and Improvement of BCC Campaigns
• Ethical Considerations in Behavior Change Communication
• Sustainability and Scaling-Up Successful BCC Initiatives
• Case Studies in Successful Behavior Change Communication

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role (Behavior Change Communication) Description
Health Communication Officer Develops and implements health communication strategies, influencing behavior change for improved public health outcomes. High demand in UK's public health sector.
Marketing Communications Manager (Sustainability) Creates campaigns promoting sustainable behaviors, aligning with growing corporate social responsibility initiatives. Strong skills in behavior change communication are crucial.
Social Marketing Specialist Designs and manages social marketing campaigns to drive positive behavior shifts. Increasing demand in both the public and private sectors.
Public Health Campaign Manager Leads and manages large-scale public health campaigns focused on significant behavior change initiatives. High level of strategic planning required.
Communications Consultant (Behavior Change) Provides expert advice and support to organizations on behavior change communication strategies across diverse sectors.

Key facts about Masterclass Certificate in Behavior Change Communication Planning

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The Masterclass Certificate in Behavior Change Communication Planning equips participants with the skills to design and implement effective communication strategies that drive positive behavioral shifts. This intensive program focuses on practical application, enabling you to directly impact public health initiatives, social marketing campaigns, and organizational change efforts.


Learning outcomes include mastering the fundamentals of behavior change theories, crafting compelling messages tailored to specific audiences, developing comprehensive communication plans, and evaluating campaign effectiveness using robust metrics. Participants will learn to utilize various communication channels and adapt their approaches for optimal impact. This includes a strong emphasis on digital strategies and social media engagement.


The duration of the Masterclass is typically [Insert Duration Here], offering a flexible learning experience that balances in-depth instruction with practical exercises. The curriculum is designed to be easily integrated into busy schedules, and successful completion leads to a valuable certificate recognizing your expertise in behavior change communication planning.


This Masterclass holds significant industry relevance across diverse sectors. Graduates are well-prepared for roles in public health, non-profit organizations, marketing and advertising agencies, government bodies, and corporate social responsibility departments. The skills acquired are directly applicable to addressing complex social issues and driving sustainable behavioral change, making this a highly sought-after certification within the field of health communication.


Successful completion of the program demonstrates a commitment to evidence-based communication strategies and a deep understanding of behavior change models such as the Health Belief Model and the Theory of Planned Behavior. The program also touches on persuasive communication techniques and ethical considerations in influencing behavior.

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Why this course?

A Masterclass Certificate in Behavior Change Communication Planning is increasingly significant in today's UK market. The demand for effective health communication strategies is soaring, with Public Health England reporting a 20% rise in digital health engagement since 2020. This reflects a growing awareness of the crucial role of behavior change communication in tackling public health challenges.

This specialized training equips professionals with the skills to design and implement evidence-based campaigns. The UK's National Health Service (NHS) has actively promoted behavior change initiatives to improve patient outcomes across various areas, including obesity and smoking cessation. According to the Office for National Statistics, smoking rates have declined, but remain a significant public health concern, highlighting the ongoing need for skilled professionals in this area.

Year Digital Health Engagement (%)
2020 80
2021 96

Who should enrol in Masterclass Certificate in Behavior Change Communication Planning?

Ideal Audience Profile Relevance & Benefits
Health professionals (e.g., nurses, health educators) seeking to improve health outcomes through effective communication strategies. In the UK, over 1 million people work in the healthcare sector. Master effective messaging and campaign planning to promote healthier behaviors, potentially impacting public health initiatives. Learn to design behavior change interventions and evaluate their success.
Social workers and public health officials striving to implement successful community-based health programs. Approximately 100,000 social workers are registered in the UK, many working in community-focused roles. Gain practical skills in persuasive communication for social change. Design tailored communication materials for diverse audiences, improving program reach and impact.
Marketing and communications professionals aiming to integrate behavioral science into their campaigns. The UK marketing sector employs hundreds of thousands. Develop impactful campaigns that leverage proven behavior change models and strategies, leading to improved campaign ROI. Increase campaign effectiveness and understanding of consumer psychology.