Certified Specialist Programme in Attitudes and Attitude Change

Thursday, 22 January 2026 01:48:31

International applicants and their qualifications are accepted

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Overview

Overview

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Certified Specialist Programme in Attitudes and Attitude Change equips professionals with advanced skills in understanding and influencing attitudes.


This programme covers persuasion, social influence, and attitude measurement. Learn practical techniques for behaviour change interventions.


Designed for marketers, researchers, and anyone interested in attitude change strategies, the programme offers practical application and case studies.


Gain a Certified Specialist designation, enhancing your credibility and career prospects. Master the art of influencing attitudes.


Enroll today and transform your understanding of attitudes and attitude change! Explore the programme details now.

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Certified Specialist Programme in Attitudes and Attitude Change equips you with the psychological tools to understand and influence human behavior. This intensive program delves into persuasion, social influence, and cognitive dissonance, enhancing your skills in marketing, communication, and leadership. Gain a certified qualification that boosts your career prospects in diverse fields. Our unique blended learning approach combines expert-led sessions with practical, real-world case studies, ensuring you develop effective strategies for attitude change. Become a specialist in this vital field and unlock new opportunities.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Understanding Attitudes: Formation, Structure, and Function
• Measuring Attitudes: Scales, Techniques, and Validity (Psychometrics, Measurement)
• Cognitive Dissonance and Attitude Change: Theory and Applications
• Persuasion and Social Influence: Principles and Strategies (Social Psychology, Compliance)
• Attitude-Behavior Consistency: Predicting Actions from Attitudes (Behavioral Intention)
• The Elaboration Likelihood Model (ELM) and Persuasive Communication
• Attitude Change Interventions and Applications (Marketing, Health Psychology)
• Implicit Attitudes and their Measurement: Unveiling Unconscious Biases (Implicit Association Test)
• Changing Attitudes Across Cultures: Cross-Cultural Perspectives (Cultural Psychology)
• The Role of Emotions in Attitude Formation and Change (Emotional Appraisal)

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
Social Psychologist (Attitude Change) Conducting research, analyzing data, and developing interventions to modify attitudes in diverse contexts. High demand in market research and public health.
Marketing Specialist (Attitudes & Behaviour) Creating marketing campaigns and strategies based on consumer attitudes, behaviour and change. Requires strong analytical and persuasive communication skills.
Behaviour Change Consultant (Attitude Interventions) Designing and implementing behaviour change programs, focusing on attitude shifts within organizations or communities. High demand in public sector and NGOs.
Communications Officer (Persuasion & Attitudes) Crafting compelling communications to influence attitudes and opinions; strong skills in persuasive writing and public speaking needed. High demand across various sectors.

Key facts about Certified Specialist Programme in Attitudes and Attitude Change

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The Certified Specialist Programme in Attitudes and Attitude Change provides professionals with a comprehensive understanding of attitude formation, measurement, and modification. This specialized training equips participants with the skills to influence attitudes effectively across diverse contexts.


Learning outcomes include mastering attitude theories like the Theory of Reasoned Action and the Elaboration Likelihood Model. Participants gain proficiency in designing and conducting attitude research, employing methodologies such as surveys and experiments in social psychology. The programme also covers persuasive communication strategies and techniques for behaviour change.


The programme's duration is typically a structured period of several months, combining online modules with interactive workshops and practical application exercises. The exact length may vary depending on the provider and chosen learning pathway.


This Certified Specialist Programme in Attitudes and Attitude Change boasts significant industry relevance across diverse sectors. Marketing professionals, public relations specialists, social scientists, and human resources professionals will find the skills acquired invaluable. Applications include branding, advertising, crisis communication, social marketing campaigns, and employee engagement initiatives. The programme's focus on persuasion, social influence, and behavioural economics ensures its practical application in many fields.


The skills gained are directly transferable to real-world scenarios, providing a competitive edge in today's dynamic market. Graduates become adept at analyzing attitudes and crafting effective strategies for influencing attitudes and subsequent behavior change, a highly sought-after skillset.

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Why this course?

The Certified Specialist Programme in Attitudes and Attitude Change is increasingly significant in today's UK market, reflecting growing awareness of the power of persuasion and influence in various sectors. The ability to understand and effectively manage attitudes is crucial for success in marketing, public relations, and even healthcare. A recent survey indicates that 70% of UK businesses reported a need for improved communication strategies focused on attitude change.

Sector Percentage Increase in Demand (past 3 years)
Marketing 25%
Public Relations 18%
Healthcare 15%

This Certified Specialist Programme provides the tools and knowledge to navigate this demand, equipping professionals with skills in attitude measurement, persuasive communication, and behaviour change. Attitude change methodologies are becoming central to successful campaigns, demonstrating a clear need for skilled professionals in this area, as evidenced by the significant increase in demand across various sectors. The programme, therefore, offers a significant professional advantage in a competitive UK job market.

Who should enrol in Certified Specialist Programme in Attitudes and Attitude Change?

Ideal Audience for the Certified Specialist Programme in Attitudes and Attitude Change Relevance & Statistics
Marketing & Advertising Professionals seeking to master persuasive communication and improve campaign effectiveness. Understanding attitude formation and change is crucial for crafting compelling marketing messages. The UK advertising industry employs over 100,000 people, with many seeking advanced training in consumer psychology and behavioural science.
HR Professionals and Managers aiming to boost employee engagement and foster a positive work environment. This programme helps understand and manage team dynamics, addressing employee attitudes toward work and the company. Employee engagement directly impacts productivity and retention, crucial factors for UK businesses facing talent shortages.
Social Scientists and Researchers interested in enhancing their knowledge of persuasion, social influence, and attitude measurement techniques. This includes developing and analysing surveys and experiments. UK universities produce a significant number of social science graduates annually, many seeking professional development opportunities.
Individuals in leadership roles wanting to improve communication skills and influence strategies. This programme enhances persuasion skills in different contexts, facilitating strategic decision-making. Effective leadership relies heavily on influencing others and understanding different perspectives.