Advanced Skill Certificate in Social Media Video Marketing for Seniors

Wednesday, 28 January 2026 03:37:47

International applicants and their qualifications are accepted

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Overview

Overview

Social Media Video Marketing is booming! This Advanced Skill Certificate empowers seniors to master video creation and marketing on platforms like YouTube, Facebook, and Instagram.


Learn video editing, content strategy, and social media advertising. Boost your online presence and connect with loved ones.


Designed for active seniors, this Social Media Video Marketing course offers flexible learning. Gain valuable skills for personal enrichment or career advancement.


Enroll now and unlock the power of video! Explore the course details and start your journey today. This Advanced Skill Certificate in Social Media Video Marketing awaits.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Understanding Social Media Platforms for Seniors: Facebook, Instagram, YouTube, TikTok basics & best practices
• Creating Engaging Video Content for Seniors: Storytelling techniques, scriptwriting, and audience targeting
• Social Media Video Marketing Strategies for Seniors: Reaching the senior demographic effectively, campaign planning and execution
• Video Editing Basics for Seniors: Simple editing software tutorials, adding text and music, optimizing video length
• Utilizing Social Media Analytics for Seniors: Tracking performance, interpreting data, and adjusting strategies for improved ROI
• Accessible Video Content Creation for Seniors: Subtitles, audio descriptions, and considerations for diverse senior audiences
• Building a Social Media Community for Seniors: Engagement strategies, community management, and fostering interaction
• Social Media Advertising for Seniors: Budget-friendly strategies, targeted advertising campaigns, and campaign optimization
• Staying Safe Online: Privacy settings, avoiding scams, and responsible social media usage for seniors
• Legal and Ethical Considerations in Social Media Video Marketing: Copyright, data privacy, and responsible content creation.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Advanced Skill Certificate in Social Media Video Marketing for Seniors

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This Advanced Skill Certificate in Social Media Video Marketing for Seniors is designed to equip older adults with the skills needed to navigate the ever-evolving world of online video. Participants will learn to create engaging video content specifically tailored for various social media platforms.


The course covers essential topics like video editing software, effective storytelling techniques for short-form video, and social media marketing strategies. Upon completion, seniors will be able to produce high-quality videos, manage their online presence, and engage with their target audience. They'll also understand video analytics and optimization for increased reach.


Learning outcomes include mastering video creation tools, understanding different video formats for optimal platform performance (like TikTok, Instagram Reels, and YouTube Shorts), and implementing effective social media marketing strategies for seniors' unique needs and preferences. This includes understanding accessibility features and tailoring content accordingly.


The program duration is typically six weeks, encompassing a mix of self-paced learning modules and interactive online workshops. This flexible structure caters to the diverse schedules of senior learners. The curriculum is designed to be accessible and user-friendly, ensuring a smooth learning experience.


This certificate holds significant industry relevance. The demand for digital marketing expertise, including video marketing, is rapidly increasing across all sectors. Seniors possessing these skills can enhance their professional prospects, build online communities, or simply improve their digital literacy, contributing to their overall well-being and connecting with loved ones.


This Advanced Skill Certificate in Social Media Video Marketing for Seniors provides a valuable pathway to gain a competitive edge in the digital landscape, ensuring participants are equipped with the skills to thrive in today’s connected world. The course also emphasizes best practices and ethical considerations for online interaction and data privacy.

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Why this course?

An Advanced Skill Certificate in Social Media Video Marketing is increasingly significant for seniors in the UK's competitive job market. With the UK's over-65 population projected to reach 16 million by 2041, according to ONS data, acquiring digital skills is crucial for extending career longevity and enhancing employability. The demand for social media video marketing specialists is booming, with numerous UK businesses actively seeking skilled individuals to manage their online presence. This certificate equips seniors with the necessary expertise in video production, editing, and marketing strategies across platforms like YouTube, TikTok, and Instagram. It addresses current trends such as short-form video content and influencer marketing, which are essential for business success.

Understanding these trends is key to navigating the digital landscape. For example, a recent study (hypothetical data for demonstration) showed a significant growth in video marketing budget allocation by UK SMEs:

Year Budget (£)
2022 10,000
2023 15,000
2024 22,000

Who should enrol in Advanced Skill Certificate in Social Media Video Marketing for Seniors?

Ideal Audience for Advanced Skill Certificate in Social Media Video Marketing Description UK Relevance
Active Seniors (55+) Individuals aged 55 and above who are tech-savvy and eager to enhance their video marketing skills for business ventures, personal branding, or connecting with family. They may already possess basic social media knowledge and are seeking advanced video creation and marketing techniques. Over 12 million UK residents are aged 65+, representing a significant and growing demographic with increasing digital engagement.
Entrepreneurial Seniors Older adults launching or managing small businesses who want to leverage video marketing for increased brand visibility and customer reach. This includes online selling, service promotion, and building online communities. Effective video content creation & social media strategy are key here. The number of self-employed over 50 is rising in the UK. Video marketing offers a powerful tool for their business growth.
Tech-Savvy Seniors Individuals comfortable using smartphones, tablets, and computers and are looking to improve their video editing capabilities, content creation, and social media platform expertise. They are keen to stay connected with loved ones and the wider digital world. Digital literacy among older adults is improving in the UK, with a growing number comfortable using various platforms.